Martel sold Life of Pi to Miramax Films for $55 million before the novel's publication. Variety estimates that Miramax oversaw about $100 million in North American box office gross from full production costs (crew and marketing) during the film's opening weekend in March 2012.
In February 2011, a book titled The Making of Life of Pi was released by Jean-Christophe Castelli. The book details Castelli's work as a producer on the film, promoting its faith-based theme. The book also explains the challenges the production had during filming, such as managing the tiger's diet and choosing Ang Lee's cinematographer as he wanted \"to create the appearance of a natural world, without a single wire in sight.\" In a feature in The Times of India, the book's co-author and an associate professor at the Columbia School of the Arts in New York, Ravinder Ghuman, wrote that while the book gave \"a meaningful and even revelatory take on the production, it went against Ang Lee's narrative vision for the movie.\" 7211a4ac4a